Portfolio
Work I've made, produced and built.
My production background shapes how I approach marketing and creative work. Below is a selection of projects from concept through delivery: strategy, producing, directing, editing and building.
Marketing & strategy
Brand, campaign and business strategy from my M.S. in Integrated Marketing at NYU. All team projects; my role is noted on each.
Brand launch · NYU, Fall 2025
TwoDew: skincare in two swipes for busy city professionals
Created a gender-neutral skincare brand for 25–40 year olds who skip routines because they feel complicated. The pitch closes with a $200K launch ask built on city pop-ups, creator validation, ~73% unit margin and break-even in year one.
Team of 3 · Brand strategy, positioning & pitch
Campaign strategy · NYU, Dec 2024
Knock-Off Coke: reigniting the cola wars for Gen Z
Turned the New Coke flop into a retro, limited-time taste challenge: “Because sometimes, second place wins.” Built around #KnockOffTasteTest, creator teasers and urban pop-ups, targeting +7% awareness among 16–25s and 10M TikTok views.
Team of 4 · Led the big idea, brand history and creative strategy
C-suite strategy · NYU, Dec 2025
Coca-Cola: the business case for unified customer data
A 24-month plan to connect Coca-Cola’s loyalty, app, vending and retail data across 200+ markets. I built the financial case: every 1% gain in promo efficiency is worth about $45–50M, and one extra purchase per loyal shopper each quarter adds $150M+ a year.
Team of 4 · My role: CFO, financial case
Video & production
Producer & Co-Director
Mordy Weinstein – Ani L'Dodi
Led the production and co-directed this official music video.
Editor
Bees' Health Detection with Microsoft Azure
Created animatics and added SFX, music and captions.
Producer
Crestview @ The Cave podcast
Produced episodes 1–4 of the Crestview podcast, overseeing each episode from start to finish.
Producer & Director
Emunah WOW Event 2023
Produced and directed the project and oversaw post-production.
Producer & Head of Production
Shulpranos: Young Israel of Teaneck Honoree Dinner 2023
Led the production team and oversaw every part of the video through delivery.
Production & Post-Production Assistant
TripAdvisor: US Hispanic Traveler
Supported the video from first shoot through the final cut.
Editor
Pro Email by Web.com: Social Cut
Animatics, music and captions for the social cut.
Editor
Network Solutions: Brand Protection
Animatics, social cuts, SFX and captions.
Web, AI & ventures
Client web build · 2026, in progress
Website rebuild for a home-construction contractor
Designing and building a new site for a local contractor: a black-and-gold look the owner approved, an online estimate request form, and a plan for the business setup and marketing behind it.
Client project · Proposal, design & build
Startup marketing · 2026
Marketing for an early-stage AI product
Supporting an AI startup on go-to-market: influencer outreach and collecting user feedback on the product design.
Marketing & user feedback
Venture · 2023–present
Sports collectibles venture
Building a sports-card and memorabilia business from the ground up: $45K in sales and consignment volume, collector outreach and events. More to share soon.
Founder
Marketing at Cannes Lions
Cannes Lions 2025, through an NYU SPS Global Field Intensive: Sport Beach, sessions with Amazon and MediaLink, and agency visits including Havas in Paris.